Navigating Wellness: Creating an Effective Strategy for Cost Containment


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Onsite medical screening services are the backbone of effective corporate wellness initiatives and are highly effective at cost containment when properly designed and managed. Yet, research shows that less than 50% of all wellness programs succeed. There are many identifiable reasons, but when you step back and look at them as a whole the answer is fairly obvious. They fail because most companies are not “change ready”. Wellness is about people, not corporations. Session participants will examine available options from basic to comprehensive personalized wellness. You will learn what tests are most effective for cost containment, get ideas for properly structuring incentives for behavioral change, determine testing innovations, discover ways to drive participation, and get  tips on cost, value,  and ROI relationships.

Learning Objectives:

  • Discover how to design a program that meets the individual needs of your workforce
  • Learn the difference between participation and outcome based programs
  • Understand how to measure success

Johnette van Eeden

President, Johnette van Eeden

Ms. van Eeden is the best-selling author of Navigating Wellness, and has successfully completed Executive Education Programs from Kellogg School of Management at Northwestern University, UT Austin’s McCombs School of Business, and Tuck School of Business at Dartmouth College. She also completed post graduate studies in Entrepreneurship with Biz Owners Ed in 2014, was recognized in 2012 by The Dallas Business Journal for Who’s Who in Health Care, and has been profiled in several magazines including Chief Executive, Octane, and D CEO. She is a graduate of the Goldman Sachs 10,000 Small Business program and a 2015 Enterprising Women of the Year Finalist. Star Wellness® was also ranked #42 of the top 500 emerging diversity owned businesses for 2015.

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HRCI Certificate
1.00 HR (General) credit  |  Certificate available
1.00 HR (General) credit  |  Certificate available
SHRM Certificate
1.00 PDC credit  |  Certificate available
1.00 PDC credit  |  Certificate available