Design of a new organization, reorganization of an existing group, or integration of groups, are some of the biggest events that take place in an organization. The effectiveness of the organization’s design and its implementation largely determines the organization’s business success. Yet HR is often involved late in the design process and misses the chance to add value and help get things right at the start. This session will define organization design, why it happens, how it can go wrong, why HR should be involved, and specific things that HR can do to make organization design more effective. Participants will learn why design of an organization is superior to unintentional evolution and how to measure success in organization design for the business and other stakeholders. Learning Objectives: Learn what organization design is and how it can succeed or fail; Understand why HR should be involved in the organization design; Recognize what HR can do to make organization design more effective.